I can’t speak for the rest of the fashion powerhouses, but H&M just up’d their level of consciousness…exclusively! The new collaboration of H&M and the environmentally friendly femmes Alexia Niedzielski and Elizabeth von Guttman is putting a new spin on going “green”. The birth child of this collaboration, Conscious Exclusive, is said to introduce a lineup of luxe new materials like vegetable-tanned-leather and and very directional silhouettes. Their goal is to get away from the hemp-and-Birkenstock cliché and show that sustainable can be desirable. Check out the Conscious Exclusive capsule collection at your local H&M and be apart of their social campaign and Instagram a “conscious selfie” doing something good for the earth using the #everconscioushm tag.